What We
Do
01
Brand Marketing
Branding
Development and Strengthening of the Brand Identity
Brand identity development involves creating a distinctive personality for a business, by designing visual elements such as logos, color palettes, etc.
- Visual Elements
- Typography
- Color Palettes
- Logos
- Graphic Charter
Development of The Online Brand Positioning Strategy
Defining how a brand wants to be perceived online, communicating its values and key messages consistently across digital platforms.
- Values
- Messages
- Positive Image
- Memorable Image
- Perception
Creating a consistent brand image online
Maintain consistency in visual elements, messages and brand values across the Internet.
- Coherence
- Integration
- Harmonization
- Credibility
- Uniformity
02
Digital Experience
Content Creation
Various Types of Content Creation
« Writing articles, producing videos, designing infographics, creating podcasts, etc. » encompasses a range of content creation, activities across various digital formats.
- Digital Platforms
- Web Site
- Social Media
- Blogs
- Newsletters
Optimized content for online visibility
Optimized content for online visibility refers to the process of refining and structuring digital contents to improve its discoverability and rank on digital platforms.
- Optimization
- Meta Tags
- Content Structure
- Keyword Research
- Descriptions
Mastering Social Media
Creating an editorial calendar for a consistent social media presence. A tool used to plan and organize content to be published on social media platforms.
- Social Media
- Brand' Goals
- Plan and Organize
- Editorial Calendar
- Presence
03
ADS Strategy
Online Advertising
Cross-Platform Advertising Campaigns
Implementation and management of advertising campaigns across various digital platforms (social media, search engines, partner websites, etc.).
- Campaigns
- Management
- Coordination
- Strategy
- Advertising
Advanced Targeting Techniques
Advanced targeting techniques refer to sophisticated methods used in online advertising to pinpoint specific audiences likely to be interested in a product or a service.
- Advertising
- Targeting
- Segmentation
- Geotargeting
- Demographics
Dynamic Campaign Optimization
Tracking and analyzing the performance of the campaign’s advertisement, adjusting strategies in real-time to optimize the results.
- Metrics Monitoring
- ROI Optimization
- Iterative Strategy
- Adaptive Tactics
- Dynamic Management
04
Tech Crafting
Web Site Creation
Planning and Strategy
Defining the website’s purpose, targeting an audience, making content’s structure, and having features.
- Website' Objectives
- Specifications
- User Personas
- Market Research
- Goal Setting
Conception and Design
Creating the visual layout, user interface (UI), and user experience (UX) design to ensure usability and engagement. Also writing and preparing content such as text, images, videos…
- Visual Design
- (UI) Design
- (UX) Design
- Graphic Elements
- Typography
Development
Building the website using programming languages, and incorporating backend technologies for its functionality.
- Frontend
- Backend
- Database Integration
- Languages
- Development